FRESH and FRESH AT THE BEACH A comfortable enjoyable shopping experience for women and men who enjoy the pleasure of attentive stylists, unique designers and a warm inviting place to just enjoy. fresh began in May 2006. WE HAVE A REWARDS PROGRAM AND WE ARE ONE OF THE FEW STORES THAT HAVE A LAYAWAY PLAN, SO YOU CAN ALWAYS GET WHAT YOU LOVE, WHEN YOU LOVE IT!